A funny thing happened when Mentos replaced their 10 classic ads with three shorter, 15-second spots. The Church of Mentos didn't like them. "Obviously," says Reverend Roy Batchelor, "the church has no intention to allow our teachings to be diluted in order to reach a broader (and certainly less fresh) market." The chewy mint candy has spawned a broad Web following that embraced the original ads' messages about obtaining the cheeky freshness to stalk movie stars or walk through people's cars.
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